The ultimate goal of celebrating Customer Service Week is to appreciate customer support professionals and improve customer service.

To achieve this goal, you need to sustain the enthusiasm of Customer Service Week and ensure customer service remains a top priority throughout the year.

In this article, we’ll look at seven actionable steps you can take to maintain the momentum and improve your customer service.

1. Share Customer Service Week Highlights

To improve customer service, start by sharing key highlights from your Customer Service Week celebrations. This will help remind everyone of the fun and success that made the week what it was.

If you recorded videos, combine some to create a recap of the celebrations. Alternatively, use photos to create a gallery. You can share these in the channels you use for internal communications, e.g. the company’s WhatsApp group, or share them on your social media platforms.

Key CS Week moments you can highlight include awards, team activities, and customer testimonials. These will help you reinforce a culture of excellent customer service.

2. Collect Employee Feedback

Collecting feedback from your customer support staff is key to improving customer service. If you didn’t collect this feedback during Customer Service Week, now is the time to do it.

You can easily collect feedback using online survey tools such as SurveyPlanet and SurveySparrow. The aim is to gather actionable insights that will help you improve the quality of your customer service.

Excellent firms don’t believe in excellence – only in constant improvement and constant change.

— Tom Peters.

Here are some questions you can include in your survey.

1. What are the main challenges you face when dealing with customers?
2. What suggestions do you have for improving our customer support processes?
3. Do you feel you have the necessary tools and resources to provide effective customer support?
4. On a scale of 1-10, how supported do you feel by the company in terms of training and career development?

3. Collect and Analyze Customer Feedback

Collecting and analyzing customer feedback will help you gain valuable insights into your customers’ expectations. You’ll learn what kind of experiences they’ve had, and get ideas to improve your customer service.

Here are some questions you can include in your survey.

1. How easy was it to reach our customer service team?
2. On a scale of 1-10, how satisfied are you with the customer service experience you received?
3. Was your issue resolved in a timely manner?
4. How likely are you to recommend our company based on your recent interaction with us?
5. What suggestions do you have for us to improve customer service?

Once you receive the feedback, make the necessary adjustments to your customer support processes to improve consistency.

4. Embrace Continuous Employee Engagement

To avoid a situation where your employees’ morale drops after the excitement of Customer Service Week, come up with an employee engagement strategy. This will help them maintain high-quality service long after the end of the celebrations.

Some of the ways you can ensure your customer support staff are always engaged include having regular check-ins with them and providing ongoing training. You can also introduce monthly employee rewards and organize quarterly team-building activities.

5. Communicate the Impact of Your Team’s Contributions

According to research, 69% of employees would work harder if their efforts were recognized. This shows the direct connection between employee recognition and employee motivation.

When you recognize the long-term impact of your team’s efforts, you encourage them to improve customer service.

Look for opportunities to communicate to your team how their work is impacting the company and its customers. For instance, during a team meeting, you can share a recent story of how one team member solved a customer’s problem quickly, leading to a positive review online. This will also help your customer success team develop a sense of purpose.

Improving Customer Service: The Takeaway

Although Customer Service Week is a time of celebration, it’s also a time to strategize on how to improve customer service. Whether you give physical gifts or GiftPesa digital vouchers, remember that customer service should be a year-round focus.

By learning from employee and customer feedback, and providing ongoing training, you ensure that your team remains motivated and develops a sense of purpose in providing memorable customer experiences.